‘It exists only for pleasure’: does ice-cream have a future in the age of wellness fads and weight-loss drugs?

As fitness-conscious consumers turn away from processed foods, the industry is scrambling for new ideas, including nutrient-rich lollies and protein-packed tubs. Will they take the fun out of this summer treat? Last month, I stood in the biggest ice-cream factory in Britain and…

Headline and excerpt published by The Guardian. The full article is on their site.