WSJ Markets17 Aug, 09:30wsj.com

American Luxury Brands Have a Secret Weapon: $12 Tennis Socks

Coach and Ralph Lauren are still growing because they understand what middle-class shoppers can afford.

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Affordable luxury positioning in accessory categories may support revenue growth for mid-tier luxury brands among price-conscious consumers.

Tailwind (2)

CoachTPRAffordable accessory strategy extends brand reach to middle-class customers and drives traffic that converts to higher-margin items.
Ralph LaurenRLEntry-price products like low-cost socks serve as acquisition lever for middle-market shoppers in a segment seeking affordable luxury positioning.

Sectors

Luxury apparel and accessories

Generated by a language model from the headline and excerpt above. It describes possible exposure and direction only — not a forecast, valuation, or recommendation. Verify before acting on anything here.

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