CNBC21 Aug, 18:31cnbc.com

Why some of America's biggest brands are losing ground in China

Nike, Starbucks and GM have lost ground in China as domestic rivals, geopolitics and changing consumer preferences reshape the market.

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US multinational brands face shrinking market share in China due to competition from local rivals, geopolitical tensions, and shifting consumer preferences.

Headwind (3)

NikeNKECeding market share to Chinese athletic brands in one of its largest growth markets compresses revenues and brand momentum.
StarbucksSBUXDisplacement by cheaper local coffee chains and domestic competitors reduces store traffic and per-capita spending in China.
General MotorsGMLoss of share to Chinese EV makers and domestic automakers in the world's largest auto market pressures profitability and volume.

Sectors

Apparel and athletic footwear
Quick-service restaurants and coffee
Automotive

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Working out the blast radiusAutomated · not advice

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