CNBC Earnings18 Aug, 15:45cnbc.com

Sea Ray parent Brunswick bets on AI navigation and new revenue streams to help stalling boat sales

Brunswick Corp. CEO David Foulkes told CNBC premium boat sales are staying afloat, while value options are lagging.

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Brunswick is investing in AI navigation and diversifying revenue streams to offset weakening demand in value-oriented boat segments.

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Brunswick CorporationBCNew AI navigation systems and revenue diversification address demand weakness, with premium segment offsetting value segment lag.

Sectors

Marine and boat manufacturers
Premium leisure goods

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